We have opinions and we aren't timid about expressing them. Check here for the rantings and ravings of two best customer fanatics
And periodically our opinions get publishedBig is the Enemy of Great
How one hotel operator turned customer data into action.The Multi-Merchant Future
Coalition loyalty is coming to the U.S. whether you're ready for it or not.Insulating the Brand
One woman's story of how loyalty trumped the trip from hell.Loyalty Myopia
To avoid marketing tunnel vision, keep your eyes on the big picture.Between the Lines
Booksellers have the experience nailed - now its time to build real loyalty.
White PapersThe Great Value Proposition Debate
The art and science of loyalty marketing explored.
Because our PR person told us we had to...Marketing Strategists LLC Formation January 2007