Viewpoints

We have opinions and we aren't timid about expressing them. Check here for the rantings and ravings of two best customer fanatics

And periodically our opinions get published

How one hotel operator turned customer data into action.

Coalition loyalty is coming to the U.S. whether you're ready for it or not.

One woman's story of how loyalty trumped the trip from hell.

To avoid marketing tunnel vision, keep your eyes on the big picture.

Booksellers have the experience nailed - now its time to build real loyalty.

The art and science of loyalty marketing explored.

Because our PR person told us we had to...