Viewpoints

Thought Leadership

We have opinions and we aren't timid about expressing them. Check here for the rantings and ravings of two best customer fanatics

Articles

And periodically our opinions get published

Big is the Enemy of Great

How one hotel operator turned customer data into action.

The Multi-Merchant Future

Coalition loyalty is coming to the U.S. whether you're ready for it or not.

Insulating the Brand

One woman's story of how loyalty trumped the trip from hell.

Loyalty Myopia

To avoid marketing tunnel vision, keep your eyes on the big picture.

Between the Lines

Booksellers have the experience nailed - now its time to build real loyalty.

White Papers

The Great Value Proposition Debate

The art and science of loyalty marketing explored.

News

Because our PR person told us we had to...

Marketing Strategists LLC Formation January 2007

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