We use systematic, disciplined, proven processes to build data-driven marketing solutions designed to influence profitable best-customer behavior.
We have designed, operated, analyzed and torn down over 50 loyalty marketing programs.
– Loyalty education
– Loyalty plans and assessment
– Full loyalty design – with or without analytics
– Loyalty research/audit
– Loyalty publishing
– Strategic or market assessment
– Full strategic plan
– Investment analyst and M&A support
– New product development
– Sales & Marketing Integration
Sales & Marketing Support:
– Communications plan and collateral
– Website plan & development
– Seminar planning and materials development
– Customer experience audits
– Direct mail campaigns
– Lead generation campaigns
– Ad hoc marketing projects
Reframe the context of why you are doing something in the first place and how it will relate to the inherent needs of customers and the assets of your brand. Find out how all these disparate elements interact to define the strategic foundation of your possible course of action.
Identify exactly where you can expect to see a positive shift in customer behavior and why. Forecast how much shift should be planned and from which segments over what period of time.
Design all of the components to work together in a responsible, financially sound, cohesive fashion to meet your stated objectives. Build and enable specific strategies aimed at appropriate customer segments with monitoring and recalibration tools ready to go.
Anticipate the impact on customers, the response of competitors and the financial benefit of the marketing investment based on strategy and segment optimization. Make sure the boss is with us.